about DION

Dion Watkins is a multifaceted and critically acclaimed copywriter, screenwriter and director who's work has impacted many of the world's premiere brands. As copywriter, Dion has written advertising for leading brands including a Dole and Disney campaign to celebrate healthy living featuring Star Wars: The Last Jedi, Beauty and the Beast, Incredibles 2, Cars 3 and Marvel. He's also been the copywriter and screenwriter of award-winning branded content for CHOC Children's Hospital, Dole and the Silicon Valley based e-bike company genZe. Some brands he's written for include Toshiba, LG, Western Digital, TikTok, St. Joseph's Hospital and others in various industries from energy to sports, tech and beyond. 


In content creation and development, Dion has directed broadcast commercial work as well as Grammy nominated and award-winning artists Kanye West, André 3000, Fonzworth Bentley, Faith Evans, Anthony Hamilton and David Banner. In addition to having produced content for iHeartMedia starring the cast of the Netflix series The Ranch, Dion has directed and produced work that's been promoted by Apple. He's been the writer and associate producer of branded content for MTV, written and directed narrative work and has worked with the teams of Walden Media and Tyler Perry Studios on feature films and in television. A graduate of the University of Southern California's Graduate School of Cinematic Arts, Dion uses his experience in advertising, branded content, film and television to deliver impactful work for a myriad of brands and valued audiences.

Brand Partners

Copywriter Dion Watkins